Discuss the statement Managers should view reality as a process and should regard time, change and creativity as representing the most fundamental facts for understanding the world Use examples to illustrate your discussion.
Your assignment should not be more than 2500 words and not less than 2000 words. You should be able to demonstrate your understanding of appropriate models and theories on creativity, innovation and change. Your essay should draw upon a wide range of sources – companies websites and other relevant websites, academic journal articles and business magazines (such as Business Week, Wall Street Journal, Financial Times and Management Today).
| Criteria | Grade Descriptors |
|---|---|
| Content (80%) | Correctness and completeness of material; use of relevant examples and academic studies, theoretical models or frameworks. A. Evidence of comprehensive research into the subject matter. The material chosen for the assignment is correct, relevant and complete, and there are indications of originality in what is included. The examples and theories chosen are relevant to the assessment task. |
| Structure (10%) | Overall structure; sequencing; references. The coursework is very clear with logical flow. The references, both within and at the end of the text, are accurately cited and presented. |
| Writing quality and style (10%) | Grammar and punctuation; spelling; incorrect words; length. The writing quality and style is excellent. Material taken from other sources is accurately paraphrased; the text/style/content is that of the writer. It is within the word limit of 2500 words. |
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